In the past few years, China's LED display market has no surprises, no surprises. In addition to a few categories such as LED transparent screens and ultra-high-definition small-pitch LED displays, other display categories are as always located in the downturn channel. Similarly, more and more dealers in the LED display industry, tired of coping with the fierce competition in the first-line market, turned to join the camp of channel sinking, which is realistic and helpless.
It has the characteristics of ultra-thin, fast installation, fast maintenance, high refresh, high contrast, wide viewing Angle, etc.
For the reasons for the continuous decline in the current market, in addition to the impact of the current epidemic, there are external economic environment, market environment and other impacts, the core root cause is the "more than enough" brought by the industrial oversupply of the chronic disease. In recent years, the capacity of China's LED display industry continues to expand, LED display manufacturers' product lines are also continuing to expand, and at the same time, in recent years, the industry integration situation has gradually eased, the number of enterprises and businesses participating in the market grab has not decreased, but increased, under the influence of internal and external, the natural market is poor, goods do not move. However, these are only the primary obstacles, more deep-seated difficulties have begun: the sales channel model and efficiency revolution has lasted for three to five years, but the results are not obvious; The transformation of marketing and promotion, still many stay in the initial stage of low price grab, high price eye-catching...
How to solve these problems? The direct and effective way is to raise the threshold of specialization of China's LED display industry as soon as possible. For China's LED display industry, which has been market-oriented for more than 30 years, the fierce market competition has been opened since the opening of the commercial competition curtain. However, at the beginning, everyone was "feeling the stones across the river", the advantages and disadvantages of experience, mode, technology and products, there is no more comparison in the market, we soon captured the hearts of users, and now our biggest threat has become themselves: How to better adhere to their own strategic direction, constantly carry out product innovation and competitive means of strategic adjustment, so that they grow more professional.
However, professional for many LED display manufacturers, is not an easy thing. For all LED display manufacturers, the big difference between "professional threshold" and "amateur players" is that the former is the ability and cost of professional profit, while the latter players just make money as interests and hobbies. To turn interest into the ability to eat, obviously need to take a few hurdles: from the beginning of the "player" mentality, speculation, to specialization, so that their technology, products can represent the level and direction of the industry, this is only a small step. Next, LED display manufacturers also need to adhere to and build through continuous professional capabilities, fully grasp the development laws and trends of the industry, teach and share them with other peers, and drive the healthy development of the entire industry. This is the greater ability and threshold of specialization.
For the LED display industry in the Internet era, although the "threshold" of the traditional LED display manufacturing industry seems to be flattened "a little bit". However, in this process, professional LED display R & D, design, manufacturing process and other professional thresholds, but not down. More importantly, in the process of the industry embracing the Internet in recent years, the store experience, service capabilities, and the product development and innovation of many screen companies are being comprehensively improved, so for the future LED display manufacturers, in the post-Internet era, they should regain their professional capabilities, especially for upstream and downstream partners' resource integration capabilities. Ultimately, it is necessary to win users and markets through better products and services!
