The current LED display industry, on the one hand, is the industry's head screen enterprises open online market activity mode, in the live platform, payment platform, logistics platform sound convenience to promote LED display products closer to the end user market; On the other hand, it is the gradual rise of e-commerce retail platforms, and the future will be more diversified. So, for LED screen companies, how should they respond?

First, firmly do a good job of products: the more channels, the more favorable for enterprises. Of course, this means that the past pattern of channel interests will be broken, or the hegemony of strong channels will be restricted. Under this clarity, enterprises have more time, energy and resources to invest in the product development and innovation process of the kernel.

In recent years, with the reshuffle and reorganization of industrial channels, more and more LED screen companies began to pay attention to changes in market demand, while continuing to optimize channels, the business center of the enterprise toward product innovation, continue to promote Micro/Mini LED, COB, co-negative screen and other new technologies, new product development, breaking a few years ago, Many people in the industry assert that the industry has "no small spacing, no innovation".

Second, good faith and free from fraud customers: no matter how good the product is, it also needs to be sold through channels. Therefore, for enterprises, customers are as important as products. Although for different customers, companies can give different policies, resources and product matching. However, for the attitude of all customers, the enterprise should be the same, that is good faith, sincere hospitality, profit customers. We should try our best to ensure the stability and reliability of product quality, and maintain the stability of market policies and pricing.

At present, the pain of many dealers is not that the market is not good, but that manufacturers are worried. On the one hand, the price is messed up, round after round, so that different customers hurt each other; On the other hand, it is a mess of ideas, and it is easy to be biased by the market.

Third, sincere and frank service customers: good products will "long legs" run to customers, the concept of a good product "not only good products, but also good service", manufacturers and distributors, service providers should be just right. As we all know, for LED display such "non-strong interaction" products, the link between manufacturers and users is service. This service is divided into active and passive two kinds: the former is to provide users with regular free cleaning, maintenance and other services; The latter is that after the user has a demand, the enterprise quickly responds to solve it immediately, so that the user does not worry and waits less.

"Everyone is a channel" era, the need for LED screen enterprises based on the long-term, from the user perspective, sincere service for users. In this case, although the product and service content can be layered, the quality of service can not be different because of the user's purchase of goods.

In addition, in the face of the new environment "everyone is a channel", dealers need more refined operation, professional operation, cost reduction and efficiency. There is no shortcut in the future industry, and the comparison is: differentiated products, flat channels, competitive prices, providing good user experience and service operation.