In recent years, due to the rapid development of technology, LED display has made great progress in high-definition display, thus opening the door to the commercial display market. Moreover, with the advantages of its own characteristics, it occupies a part of the market share that originally belonged to DLP, LCD and other display products.
The huge potential of the commercial display market, so that the LED display enterprises that have tasted the sweetness are flocking to continuously increase research and development and production efforts, and the LED display represented by "small pitch" continues the market battle with DLP and LCD.
At present, the point distance of LED small pitch products is basically between P1.2-P2.0, and it is developing in the direction of smaller spacing or even ultra-small spacing. With the major manufacturers to increase investment in small pitch products, coupled with the development of artificial intelligence, video processing, AR and other technologies, with a variety of new technology applications, LED display is more like tiger wings, in the education market, security monitoring, shopping mall retail and other fields to obtain more development opportunities. However, when the LED display continues to capture the city, we are also facing the embarrassment of "losing the city".
As we all know, compared with DLP and LCD products, the biggest advantage of LED display is that it can be seamlessly spliced and is not affected by the area. However, whether it is LED, DLP, or LCD, it also has its own product limitations. At present, the biggest problem plaguing LED display is still the problem of dead lights. The LED display using discrete devices is doomed to the problem of dead lights. Moreover, due to the fierce competition in the industry, price has become the main means of competition for various enterprises to a large extent. In order to ensure profits, enterprises in the production of LED display in the process, can only more strictly control the cost, from product design to manufacturing, are trying to "cut corners", which aggravates the LED display quality problems.
In fact, in the early stages, many users of LED displays, especially government institutions, choose LED displays, mainly under the guidance of policies, for a "taste" purpose. However, due to the prominent LED display "dead light" problem, seriously affecting the normal use of users, resulting in many customers in the second purchase of display products, have given up the LED display, back to DLP, LCD body.
To put it bluntly, many of our LED display manufacturers do "one hammer" business for a certain customer. Today, although the LED display spacing is shrinking, high-definition, intelligent has become a development trend, the industry hopes that the spacing is smaller, more competitive products in the field of commercial display share a larger cake, but if the dead lamp problem, that is, the reliability of the product can not be effectively solved, let alone account for a larger cake, LED display in this market hard to lay the ground, are likely to gradually disintegrate.
Some of our companies are also aware of this problem, in order to solve this problem, but also invested huge talent and material resources and financial resources, but the effect is not very ideal. Some will focus on the continuous improvement of small spacing, while others will find a new way to focus on COB.
The prosperous development of the commercial display market has provided us with huge business opportunities for LED displays. In addition to the problem of dead lights, the current LED display also has great problems in terms of display effect and perception experience. Compared with DLP and LCD, LED display as a "sharp" display product is not "close to the people" in this regard. Especially in terms of price, it does not have any advantage. Moreover, for the current "touch screen" development trend of the commercial display market, LCD can be said to have natural advantages. With the help of such advantages, LCD can be said to glow its "second spring" in the commercial display market. It can be predicted that the competition in the future commercial display market is the competition of various elements such as display effect, experience comfort and price.
Therefore, the future of our LED display want to develop in this market in the long term, to solve the display effect, dead lights and other reliability problems have been urgent, which has become the current LED display companies must overcome a problem.
