In recent years, "reverse travel" continues to be hot, during the May Day this year, China's holiday tourism market presents new structural changes, Liuzhou, Guangxi, Zibo, Shandong, Gansu Tianshui and other network red small cities, much favored by tourists, more and more people will focus on the county seat, county tourism gradually hot. In more and more commercial places and public places in the county, LED displays have gradually become a beautiful landscape, contributing more to the image of the city and the spread of culture.

County tourism hot sky

"Not big cities can not afford to go, but small counties are more cost-effective!" From Zibo barbecue to Tianshui malatang, from Quanzhou Hanfu hairpin flowers to Fujian Pingtan blue tears, this year's May Day holiday, many unpopular cities with food, beautiful clothes, beautiful scenery out of the ring fire.

First - and second-tier cities have traditionally been popular tourist destinations, especially during festivals. During the May Day this year, the tourism market emerged a new trend of county tourism fever. Ctrip platform data show that during the May Day holiday, travel booking orders in fourth-tier and below cities increased significantly year-on-year, and the growth rate was significantly higher than that in first-tier and second-tier cities. Among them, Anji, Tonglu, Dujiangyan, Yangshuo, Maitreya, Yiwu, Wuyuan, Jinghong, Kunshan and Pingtan are popular county tourist destinations, with an average increase of 36% in tourism orders.

Unlike large cities rich in resources, small cities can multiply the growth of tourism economy just by relying on a circle label. Tourists flock to these small towns full of life, taste the authentic food, appreciate the original folk culture, and experience the peace and leisure that is different from the city.

In Anji County, which has a permanent population of less than 600,000, there are more than 300 coffee shops, a density of coffee shops per capita that exceeds Shanghai. In early April this year, Anji also held the Dalu Music Festival, attracting many young people to come to watch.

"Going to a city for a performance" has become a new consumption code in the cultural tourism market, prompting local cultural tourism bureaus to pay attention to the powerful benefits brought by music festivals. Hosting a music festival, from venue rental to band invitations, is a huge money-burning black hole. Under a series of support policies issued by local governments, many music festivals have migrated from first - and second-tier cities to local scenic spots, county towns and even towns. According to statistics, there will be 124 music festivals in China in 2023 in cities with four or five lines, or even six lines and below, and the total number is almost the same as the scale of 159 new first-tier cities.

LED display as an indispensable display equipment for concerts, riding the east wind of the music festival, its market potential in the rental field in 2023 has been fully released, according to statistics, the global overall rental market in 2023 increased by 35% year-on-year to reach 9.585 billion, of which the domestic rental market increased by about 68% year-on-year. The foreign rental market grew by about 20% year on year.

More and more regions actively hold special music festivals, but also let the LED rental screen more deeply sink the market. In Fenghua, Ningbo, the annual peach music festival, so that Fenghua residents enjoy a high-quality audiovisual feast at their doorstep, tourists can also listen to music while eating specialty peaches, but also let foreign tourists come to Fenghua more reason.

The business atmosphere has been greatly upgraded, and the LED display has great potential

The popularity of county travel, on the one hand, and the old popular tourist cities still cannot escape the explosion of people. On the other hand, it is also because the county area is becoming the focus of the layout of catering and hotel brands, and supporting facilities are increasingly completed. Young people are keen on traveling to the county, pursuing not only a life experience close to nature, but also a new way of playing that can integrate the current popular lifestyle.

Driven by this cultural boom, LED display as an important tool for modern information dissemination, with its high-definition and bright display effect, and energy saving and environmental protection characteristics, is increasingly favored by the county and other sinking markets in the field of commercial advertising and cultural communication. With the continuous innovation of technology, LED display has developed a variety of forms, suitable for different application scenarios of products, not only can effectively attract the attention of consumers, but also can bring vivid and intuitive display effect for the brand.

Due to the increasing saturation of commercial locations in big cities, the attention of various commercial brands has turned to county consumption. Although the consumption power of the first and second tier cities is strong, but the number is limited, it is difficult to meet the ambitions of many brands to open "million stores", so the brands began to layout the county, the demand for commercial advertising is growing, LED transparent screen, shaped screen and other more eye-catching new display products, is becoming the preferred medium for merchants to promote products and services.

LED transparent screen as a new type of display products, breaking through the traditional sound, light, electricity limitations, virtual and reality combination, the past two years have been quite prosperous, showing a huge potential and innovation space. This screen combines transparent display and 3D effect to bring users an immersive visual experience, can be used as a commercial window display tool, the goods in the form of holographic images displayed in the window, this display can quickly attract customer interest, but also improve the quality and quality of goods.

With the gradual improvement of the county's consumption power, people's demand for brand and quality is also growing, and new market opportunities are being formed. According to data from the National Bureau of Statistics, from January to February this year, the total retail sales of social consumer goods reached 8,130.7 billion yuan, of which the growth rate of rural consumption exceeded that of urban consumption, and the potential was accelerated. Under the influence of the recovery of consumption and the change of urban and rural consumption structure, the sinking market has opened new development opportunities for all walks of life. In the economically better areas, the county commercial complex stands in abundance, and the merchants settled are well-known chain brands, which props up the county consumption day.

Seize the opportunity to deepen the sinking market

In addition to commercial advertising, LED displays also play an important role in the cultural dissemination of the county. In the county's cultural activities, the LED display can be used as a background board, publicity bars, etc., to display the theme of the event, propaganda slogans and other content. At the same time, the LED display can also play local cultural promotional videos, public service shorts and other content, so that tourists can have a deeper understanding of the local cultural heritage and historical traditions. In these ways, the LED display can not only help the county to enhance the image of the city, but also promote the inheritance and development of culture.

In order to create a good atmosphere of publicity and public opinion, many counties have installed LED displays in hospitals, banks, shops, stadiums and other places, while outdoor displays are exposed to wind and sun all year round, bad weather will accelerate the aging of the display, coupled with no timely maintenance, resulting in different degrees of flower screens and mosaics after a period of use of LED screens.

Due to the uneven economic development in various places, the LED display used in some places has been an old product for many years, and some screens have poor display effect all year round, leading to low utilization, only as a display, such screens are facing elimination. For the old screen, the fault point can be repaired through the point-by-point correction technology, and the old screen can be renewed, which can save costs to a certain extent. If the pursuit of higher definition, highlighting, more stable display effect, you need to choose a new product reassembly.

For LED display, its application in the city has been deeply rooted in people's hearts. However, for the vast county and third - and fourth-tier city markets, the application potential of LED display has not been fully explored. For LED companies, this is a huge market gap, but also an important direction to broaden channels and deepen the market.

LED display to be developed in the sinking market. It is inseparable from the continuous innovation of technology and cost reduction. Today, the LED display industry chain is becoming more and more perfect, the scale of survival is expanding, only the cost of purchasing LED display is reduced, in order to allow more county businesses and institutions to afford this modern information media.